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London Daily News : ウィキペディア英語版
London Daily News

The ''London Daily News'' was a short-lived London newspaper owned by Robert Maxwell. It was published from 24 February to 23 July 1987.〔("Concise History of the British Newspaper in the Twentieth Century" ), British Library Help for Researchers〕
==History==
The ''London Daily News'' was intended to be a "24-hour" paper challenging the local dominance of the ''Evening Standard''."For the city that never sleeps, the paper that never stops", ran the promotional slogan.〔Duncan Campbell (''The London legacy of Cap'n Bob'' ), ''The Guardian'', 28 August 2006. Accessed: 14 September 2007〕 The ''Standard''’s owners, Associated Newspapers, responded by reviving the ''Evening News'' at a lower price to squeeze the ''London Daily News'' out of the market. A price war ensued finishing with the ''London Daily News'' selling at 10p and the ''Evening News'' at 5p.
Maxwell was dismissive when he heard about the cut-price ''Evening News''. He told the BBC: "The ''Evening Standard'' and Lord Rothermere are so worried about their monopoly - which the ''London Daily News'' is finally breaking - and so scared about the huge demand for our paper, that they've brought out a cheapo ''Evening News'', which is really a joke." After the ''London Daily News'' collapsed, The ''Evening Standard'' 's publishers, Associated Newspapers, continued the ''Evening News'' for some months as a separate brand, aiming for a more downmarket readership than the ''Evening Standard'' before re-absorbing it into its sister publication and former rival. The ''London Daily News'' was the first home of the ''Alex'' cartoon, later published by ''The Independent'' and the ''Daily Telegraph''.〔("Murdoch versus Evening Standard" ), BBC News, 4 September 2006. Accessed: 14 September 2007.〕
Maxwell conceded defeat on 25 July 1987 an hour after paying undisclosed damages to Associated Newspapers for accusing it of lying about the ''Evening Standard''s circulation figures. Starting the ''London Daily News'', which published four editions a day, had had cost him $40 million (then about £24.96 million), Reuters estimated.〔( "Maxwell Closes London Paper" ), ''New York Times'' (Reuters), 25 July 1987. Accessed: 13 April 2014.〕 His paper was “selling less than 100,000 copies, when minimum sales targets were 200,000 by this time", Reuters reported Maxwell as commenting.〔

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